About The Practical Fractional
What is a fCMO?
A Fractional CMO is a seasoned marketing professional who provides part-time strategic guidance and execution support to businesses, offering flexibility, expertise, and cost-effective solutions tailored to their unique needs.
Defining the Fractional CMO:
A Fractional Chief Marketing Officer, or fractional CMO, works with companies on a part-time or temporary basis. Unlike traditional CMOs who are employed full-time by a single company, fractional CMOs offer their expertise and services to multiple clients simultaneously. This arrangement provides businesses with access to high-level strategic marketing insights without the commitment of a full-time executive.
The Practical Fractional is current member of CMOx. CMOx is an accelerator and consortium leveraged by Fractional CMOs to pool resources and visions as they evangelize this powerful and emerging model. Members engage in a "laboratory" of modules, tools, and certifications as well as a vibrant network of service providers that provide an elevation of their businesses and practices.
Benefits of the Practical Fractional CMO
Here are some examples of how your company can benefit from our services:
- Maximum results in minimum time
- Marketing leader for your team
- Achieve your outcome goals with confidence
- Stop wasting team time and ad spend on campaigns that aren’t converting
- Focus your team
- Build and manage your marketing department
- Make your company growth come to life with a comprehensive marketing strategy with marketing leadership
- Reduce time and money/waste
- Magnify impact with innovative marketing
- Organize the chaos
- Industry disrupting ideas
- Smooth-flowing marketing system
- Reduce time and money spent on marketing
A great fractional CMO will find out your goals and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will ensure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.
That’s what we do for Medical Practices, Healthcare Systems, MedTech companies, and other industries. We’d love to hear your goals…and help you reach them with marketing that gets results.
The Practical Fractional CMO
Jill Hoersten is your fractional Chief Marketing Officer (CMO) with full-stack marketing skills. With a passion for driving growth and crafting compelling brand narratives, she brings over 25 years of strategic marketing expertise to the table.
Throughout her career, she has worked with a diverse range of businesses, from startups to Fortune 500 companies, helping them navigate the ever-evolving landscape of digital marketing. Her approach is rooted in data-driven insights, customer-centric strategies, and a relentless pursuit of excellence.
As a fractional CMO, she offers a unique blend of hands-on experience and strategic vision. Whether it's optimizing marketing budgets, refining brand positioning, or launching impactful campaigns, she thrives on delivering measurable results that propel businesses forward.
Beyond her professional achievements, she's deeply committed to fostering collaborative relationships and empowering teams to reach their full potential. She believes in the power of creativity, innovation, and adaptability to stay ahead in today's dynamic marketplace.
When not immersed in marketing strategies and analytics, you'll find her exploring the great outdoors, indulging in culinary adventures, or diving into the latest marketing trends and industry insights.
Partner with her on your marketing journey to driving growth and unlock new growth opportunities. Connect and bring your brand's vision to life!