Choose The Marketing Plan That's Right For You Right Now
EOS® Marketing Fundamentals
EOS® Marketing Audit & Implementation
EOS® Marketing Audit & Implementation
Marketing Fundamentals: This EOS-compatible program using the Octain Operating System focuses on the four fundamentals of the EOS marketing strategy: target customer; three uniques; proven process, and guarantee. Our program is a sprint to get your marketing strategy in place as quickly as possible. (Delivery takes approximately 1-3 weeks.)
EOS® Marketing Audit & Implementation
EOS® Marketing Audit & Implementation
EOS® Marketing Audit & Implementation
Marketing Audit & Implementation Plan: This EOS-compatible program using the Octain Operating System focuses on a comprehensive marketing audit of your current business marketing needs. Following the audit we will provide a detailed action plan for addressing opportunities, gaps and obstacles. (Delivery takes approximately 4 weeks.)
EOS® Fractional CMO Services
EOS® Marketing Audit & Implementation
Discovery Day (Mini-Pit Plan)
Fractional CMO: This EOS-compatible program uses the Octain Operating System and is for companies that are ready to bring a senior marketing executive in to run their marketing operations, TPF offers a complete range of fractional CMO services. We support every aspect of your company’s growth from marketing strategies and execution to delivering measurable results. (90-day sprints repeated on a contractual basis.)
Discovery Day (Mini-Pit Plan)
Discovery Day (Mini-Pit Plan)
Discovery Day (Mini-Pit Plan)
Gain a fresh perspective on your business with a guided tour of your company. (Delivery takes approximately 5 business days.)
PIT Plan
Discovery Day (Mini-Pit Plan)
fCMO Engaged Services
Point-In-Time Plan: Imagine having a fully tailored marketing strategy that provides a clear roadmap for the next 6 months, designed specifically fo drive success to your business. (Delivery take approximately 2-4 weeks.)
fCMO Engaged Services
Discovery Day (Mini-Pit Plan)
fCMO Engaged Services
Fractional CMO Engaged: Engaged services provide you with the marketing strategy and ongoing leadership you need without the high price of a full-time CMO. (90-day sprints, repeated on a contractual basis.)
Ongoing Marketing Advisor
Ongoing Marketing Advisor
Ongoing Marketing Advisor
Marketing Advisor: After participating in any of the previous plans, ongoing advisor services provide you with the ongoing marketing leadership you need to keep your marketing team on track. (Advising an existing marketing team after a full marketing strategy has been executed.)
Discovery Day
Conversion Rate Optimization
The Discovery Day plan is a snapshot that enables you to reduce market risk and program failure, improve market ROI, and drive more efficient marketing operations.
We do this by evaluating the following:
- The strength of your market position
- The ROI of your current marketing campaigns and programs
- The effectiveness of your customer acquisition strategy and approach
- The effectiveness of your team performance and productivity
- Where to find new market and customer opportunities
After the evaluation, we will make recommendations for improving your:
- Path to higher profitability
- Team performance and productivity
- New market and customer opportunities
- Marketing campaigns and programs
- Ability to address marketing operations
PIT Marketing Strategy
In this Point-In-Time Marketing Plan, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals. This is beneficial to organizations that need an effective marketing strategy and guidance on how to deploy that end-to-end marketing strategy:
Within a short timeframe (2-4 weeks depending upon availability to and responsiveness from your marketing team:
- Immediate Action Plan: A detailed marketing punch list and strategic roadmap ready for immediate execution.
- Tailored Strategy: A bespoke plan using the Functional Marketing®️ Framework, customized to address your unique goals and challenges. This includes a focused, 4-hour consultation where we craft your strategy, ensuring it aligns perfectly with your needs.
- Key Insights: Identification of blind spots and opportunities to enhance your marketing efforts, giving you a clear understanding of where to focus and how to improve.
- Deliveries include: An immediate marketing punch list, brand, and messaging audit, social media audit, marketing and systems audit, a customer journey map, a 6 month marketing overview, and execution plan.
The Practical Fractional CMO Engaged
Develops and Implements Your Marketing Strategy on an On-Going Basis
A fractional chief marketing officer (fCMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader.
Engaged services provide you with the marketing strategy and ongoing leadership you need without the high price of a full-time CMO.
Engaged Fractional CMO Responsibilities include:
- Strategy: Translate the Leadership’s vision into a marketing strategy based on business goals and objectives
- Campaigns: Builds a go-to-market strategy that prioritizes high-impact marketing campaigns
- Leadership: Provides marketing leadership and coaching to the marketing department and is responsible for overseeing day-to-day marketing campaigns
- Results: Ongoing campaign optimization. Reports weekly to Leadership on all KPIs mutually defined as important
- Talent: Assists in finding, interviewing, and managing qualified talent to implement marketing strategy (FTEs, agencies, and contractor support)
- Problem solving: Continually innovates ways to reach marketing and sales goals despite roadblocks
The Practical FRACTIONAL CMO - ONGOING ADVISOR
After a half-day strategy session or a 90-day sprint at the Engaged level, Ongoing Advisor services provide you with the ongoing marketing leadership you need to keep your marketing team on track.
Ongoing Advisor Fractional CMO Responsibilities include:
- Strategy: Provide strategic leadership and guidance to the marketing teams implementing the marketing campaigns
- Leadership: Provides marketing leadership and coaching to the marketing department
- Results: Unlimited email support and communication with the marketing team to deliver on mutually agreed upon KPIs