Marketing Fundamentals
The Practical Fractional + Octain = EOS Marketing Success
Companies Running on EOS® know the importance of building a foundation for growth to achieve vision, traction, and healthy executive teams.
Marketing is a critical component of that foundation. EOS® breaks down a marketing strategy into four key areas:
- Target Market
- 3 Uniques
- Proven Process
- Guarantee
As an EOS marketing partner, (through Octain), TPF is here to help your company develop these components to align with your EOS implementation.
Our Four Fundamentals program includes:
- Identifying your Target Market. We will help you determine the best market segments for your products and services and build a comprehensive Ideal Customer Profile (ICP) that gets you laser-focused on who your ideal customers are and what motivates them to buy from you.
- Discovering your 3 Three Uniques. The 3 Uniques answers the question: Why work with us? They represent the three things combined that you do better than your competition - your differentiators. TPF will help you build these into a distinct value proposition that unequivocally articulates why your customers need you and need you now.
- Developing your proven process. The proven process lays out a step-by-step visual diagram of your client's journey to transformation. TPF will guide your team in the development of a proven process that becomes a winning sales tool.
- Your Guarantee is your contract with your customer/client as to what you are going to give them in return for the money that they are paying you. We will help you develop a statement your team can proudly and confidently provide to your customers.
How it Works
- One-time flat fee
- Four private coaching sessions to discover your secret sauce and zones of genius.
- Complete, comprehensive and ready to implement. In 30-days TPF will develop and deliver to you a completed Four Fundamentals Blueprint.
- Optional - Build Your Client Attraction Engine. Done for You custom content marketing program includes blogging, social media and email marketing content.
Past client:
“Before this process, our team was all over the map trying to target the right customers. Now we have a focused strategy for reaching our best prospects. We’ve seen sales jump 40% in six months,”
– CMO, Medical Services Company
Marketing Audit & Implementation Plan
Boost Sales: Marketing Insights for EOS® Clients
Using Octain’s Operating System (approved partner of EOS), TPF's marketing audit is a comprehensive health checkup for your company’s marketing strategies and activities used to uncover insights that pave the way for revenue and sales improvements that align with your implementation of EOS.
With a marketing audit, you will know exactly:
- How to align your marketing efforts with your EOS Goals
- What improvements to make to achieve a higher marketing ROI
- Where the money is going and why
- Where there are gaps and opportunities in your current programs
- How to set up your marketing rocks for success
How It Works
- One-time flat fee
- 30-45 Day Sprint to fit into your quarterly rock planning.
- Scorecards for your market position and messaging, collateral, website and campaigns.
- 90-day Roadmap of what to do next for the highest marketing traction and ROI.
- Access to all the resources you need to move forward.
- OPTIONAL: On-going fractional CMO direction from TPF to be mutually determined after delivery of The Marketing Audit.
Fractional CMO Engaged
Implement Your Marketing Strategy on an On-Going Basis
A fractional chief marketing officer (fCMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader.
Engaged services provide you with the marketing strategy and ongoing leadership you need without the high price of a full-time CMO.
Engaged Fractional CMO Responsibilities include:
- Strategy: Translate the Leadership’s vision into a marketing strategy based on business goals and objectives
- Campaigns: Builds a go-to-market strategy that prioritizes high-impact marketing campaigns
- Leadership: Provides marketing leadership and coaching to the marketing department and is responsible for overseeing day-to-day marketing campaigns
- Results: Ongoing campaign optimization. Reports weekly to Leadership on all KPIs mutually defined as important
- Talent: Assists in finding, interviewing, and managing qualified talent to implement marketing strategy (FTEs, agencies, and contractor support)
- Problem-solving: Continually innovates ways to reach marketing and sales goals despite roadblocks
