Case Study: B2B SaaS Company

    Created a marketing team for an off-shore custom software development firm. Grew a marketing team, established a marketing strategy, and expanded its US client base. 

Grew a new medical practice to profitability. 

Note there are many variables in determining hard numbers for medical practices.  For this study, we estimated the lifetime value of an OBGYN patient to be ~$15k.  An average OBGYN practice may grow to profitability within one year; however may take up to two or three years depending on: 

• Patient volume
• Practice expenses
• Payer mix
• Reimbursement rates
• Business strategy and management